Finally, Mahindra has revealed its new logo for Mahindra SUVs ranges But First on New Mahindra XUV700. This new logo will start reflecting soon on the service centres and dealerships all across the country.
This logo looks very modern and sharp in design. Mahindra calls it a “Twin Peak” logo and this is designed by Pratap Bose who is Executive Vice President and Chief Design Officer, M&M. This is the first design made by Pratap Bose since he was appointed.
Pratap Bose also stated on the logo, “The idea behind the visual identity change is to express that liberating feeling, that you can go where you want when you want – in complete style, control, and security, taking your world with you. It brings a fresh dynamism as an exciting new era unfolds. The 2M’s within the logo symbolize an expansive and exciting future which is based on a solid heritage.”
This Twin Peak logo will first apply to the upcoming XUV 700 SUV and then the rest of the SUVs ranges. But it doesn’t mean that the previous logo will discontinue, the current logo will continue on commercial vehicles and farm equipment products.
There is no official xuv700 launch date But the Upcoming New Mahindra XUV 700 is going to reveal on this Sunday 15 August. For more interesting news like this subscribe to My Engine Story
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